Amit Kumat, born around 1976 (48 years old) in Indore, Madhya Pradesh, is a well-known name in India’s food and snacks industry. He is best known as the man behind Yellow Diamond, one of India’s fastest-growing snack brands.
From starting with a small factory in Indore to turning it into a multi-crore business, Amit’s journey is nothing short of inspiring. He co-founded Prataap Snacks in 2002, introducing fun snacks like cheese balls, potato chips, and a special ring snack for kids that even came with a surprise toy.
Amit’s smart ideas, like giving more quantity at the same price, helped his brand stand out in a market filled with big names.
Today, Yellow Diamond snacks are sold in millions of shops across the country, and the company’s value has touched over ₹3,000 crore.
Keep reading Amit Kumat’s Wiki to learn more about his family, education, business ideas, net worth, and more.
Amit Kumat Wiki & Early Life
| Full Name | Amit Kumar Kumat |
| Profession | Entrepreneur, Managing Director & CEO of Prataap Snacks Ltd. |
| Age | 48 years old |
| Date of Birth | 1977 |
| Nationality | Indian |
| Zodiac/Sun Sign | – |
| Birthplace | Indore, Madhya Pradesh, India |
| Current Address | Yet to be updated |
Amit Kumat Wife & Children
Amit Kumat’s relationship and family details are yet to be updated. As a private individual, he seems to keep his personal life away from the spotlight.
| Relationship Status | Yet to be updated |
| Wife | Yet to be updated |
| Children | Yet to be updated |
Amit Kumat Family
Details about Amit Kumar’s father and mother are yet to be updated. However, it is known that he comes from a business family based in Indore. He has a brother named Apoorva Kumat, who is also his business partner and co-founder of Prataap Snacks.
The two brothers, along with their friend Arvind Mehta, started the Yellow Diamond snack brand together. Any other family member details are yet to be updated.
| Parent’s Name | Father: Yet to be updated Mother: Yet to be updated |
| Siblings | Brother: Apoorva Kumat |
Amit Kumat Education
Amit Kumat completed his Master’s in Science from the University of Southwestern Louisiana in the United States. The exact name of his school or early education is yet to be updated.
| School | Yet to be updated |
| Alma Mater | University of Southwestern Louisiana |
| Highest Qualification | Master’s in Science |
Amit Kumat Career
Amit Kumat’s career began with a few tough setbacks. After returning from the U.S., he started a chemical trading business, which unfortunately failed within a year, leaving him with heavy debt.
He also briefly worked in the education sector, running a training center for SAP professionals. However, these ventures didn’t succeed.
Entry into Food Business (2002)
In 2002, along with his brother Apoorva Kumat and friend Arvind Mehta, he co-founded Prakash Snacks in Indore with just ₹15 lakh.
They started by making cheese balls, followed by potato chips under the Yellow Diamond brand. The snacks became popular for offering more quantity at a better price.
Becoming Prataap Snacks
In 2010, the company was rebranded as Prataap Snacks Ltd., focusing on packaged snacks like extruded snacks, potato chips, and namkeen.
The brand became a serious challenger to giants like Lay’s and Kurkure.
Sequoia Investment & Growth
In 2012, Sequoia Capital invested ₹62 crore, boosting the company’s expansion and product development.
Under Amit’s leadership, Prataap Snacks grew rapidly, reaching millions of Indian households.
IPO & Market Leader
The company launched its IPO in 2017, which was oversubscribed 47 times.
Today, Prataap Snacks is a ₹3,000+ crore brand, and Amit Kumat serves as the Managing Director and CEO.
| Year | Role | Company/Network |
| 2002 | Co-founder, Snack Business Launch | Prakash Snacks (Indore) |
| 2010 | CEO & MD | Prataap Snacks Ltd. |
| 2012 | Led Investment Round with Sequoia | Prataap Snacks |
| 2017 | Took Company Public (IPO) | Prataap Snacks Ltd. |
| Present | Managing Director & CEO | Prataap Snacks Ltd. |
Amit Kumat Net Worth, Salary
Information about his annual income and net worth is yet to be updated.
| Net Worth in Dollars (Approx.) | Yet to be updated |
| Salary (Approx.) | Yet to be updated |
Amit Kumat Height, Weight & Physical Stats
Details about Amit Kumar’s physical appearance are yet to be updated. Based on public images, he appears to have a medium build with black hair and dark brown eyes.
Other specific information, such as height, weight, or body measurements, has not been publicly shared.
| Height | In centimetres: Yet to be updated In meters: Yet to be updated In feet & inches: Yet to be updated |
| Weight | In kg: Yet to be updated In lbs: Yet to be updated |
| Body Measurements | Yet to be updated |
| Hair Color | Black |
| Eye Color | Dark Brown |
Amit Kumat Instagram, X, Facebook, LinkedIn
| Yet to be updated | |
| X | Yet to be updated |
| Yet to be updated | |
| Yet to be updated |
Interesting Facts About Amit Kumat
- He started his snacks business with just ₹15 lakh after facing a major business failure.
- Amit personally visits retail shops to check how his products are doing.
- His idea to offer bigger pack sizes at the same price helped beat bigger snack brands.
- Yellow Diamond was one of the first Indian brands to give toys inside snack packets.
- He once had a debt of ₹6 crore before launching Prataap Snacks.
FAQs
Who is Amit Kumat?
Amit Kumat is the CEO and Managing Director of Prataap Snacks Ltd., known for the Yellow Diamond snack brand in India.
When did Amit Kumat start Prataap Snacks?
He co-founded the business in 2002, originally under the name Prakash Snacks, with his brother and a friend.
What is Amit Kumat’s educational background?
He holds a Master’s in Science from the University of Southwestern Louisiana, USA.
