The Filipina Canadian broadcast journalist Erica Natividad is best known as a reporter and anchor at CityNews Toronto.
Erica’s work is mainly linked with Rogers Sports and Media. She was part of the first crew behind the debut of CityNews Winnipeg’s daily local newscast.
Since returning to Toronto in 2018, Erica has played a key role in the city’s coverage of disparities, including environmental concerns, how race and gender affect city workers, and groundbreaking scientific research.
Natividad is also credited on the 2025 MTV Video Music Awards production.
Quick Facts of Erica Natividad
| Full Name | Erica Natividad |
| Profession | Broadcast journalist, reporter, anchor |
| Age | Yet to be updated |
| Date of Birth | Yet to be updated |
| Nationality | Canadian |
| Zodiac/Sun Sign | Yet to be updated |
| Birthplace | Toronto, Ontario, Canada |
| Current Address | Toronto, Ontario, Canada |
| Gender | Female |
Erica Natividad Early Life and Education
Erica Natividad was born and raised in Toronto, Ontario. She is a Filipina Canadian who spent her early years in Toronto before later moving to Winnipeg in the summer of 2015 for a career opportunity with City TV.
Details about her parents and siblings are yet to be updated, as Erica has chosen to keep her family life private.
Education
Erica graduated from York University with an honours degree. She later attended Seneca College to specialise in broadcasting.
| Alma Mater | York University, Seneca College |
| Highest Qualification | Bachelor of Arts with Honors in Broadcasting |
Erica Natividad Personal Life
Erica Natividad married David Evans in 1994. However, more information about David is yet to be disclosed to the public.
Parents
Details about Erica Natividad’s parents and siblings are yet to be updated.
| Relationship Status | Married |
| Husband | David Evans |
| Parents | Father: Yet to be updated Mother: Yet to be updated |
| Siblings | Yet to be updated |
Erica Natividad Career
Erica Natividad has built her career in Canadian television news. Her journey moved from a local Toronto internship to reporting across Winnipeg and back to her hometown as a key voice for CityNews Toronto.
Early Career: Intern at Rogers TV York Region
Erica launched her broadcast career as an intern at Rogers TV York Region after graduating from York University. This was her first hands-on experience inside a working newsroom.
She then sharpened her skills further through a broadcasting program at Seneca College, which prepared her for full-time reporting work.
2015: Moves to Winnipeg for CityTV
In 2015, Erica packed her parka and headed west to work as a live eye host for CityTV Winnipeg’s morning show. The show was called Wheeler in the Morning.
During this time, she worked alongside fellow remote reporter Mark Neufeld, covering off-site stories and live segments across Manitoba for the morning audience.
CityNews Winnipeg: Launch Crew and Video Journalist
Erica was part of the first crew behind the debut of CityNews Winnipeg’s daily local newscast. She soon began carrying her own camera as a video journalist.
In this role, she covered community, crime, and politics, with a passion for presenting the human stories behind the news.
She also encountered polar bears in the wild, skydived with RCAF Search and Rescue Technicians, and learnt what it is like to survive temperatures of minus 31 degrees Celsius without wind chill.
2018: Returns to Toronto with CityNews
In 2018, Erica returned to Toronto, where she grew up, to present stories for CityNews in the city she adores.
At CityNews Toronto, she works alongside fellow anchors and reporters, including Alex Bloomfield, Mike Leach, Asher Roth, Catherine Jetté, Colette Desjardins, Cristina Howorun, Cynthia Mulligan, Natasha Ramsahai, Melanie Ng, and Sladjana Tamindzic.
Since her return, she has played a key role in covering disparities across the city, including environmental concerns, the impact of race and gender on the lives of city workers, and groundbreaking scientific research that fights disease.
Notable Reporting at CityNews Toronto
Erica has covered several major Toronto stories. She reported extensively on tenant complaints and city enforcement actions against the landlord of 500 Dawes Road in East York, a building notorious for property standards violations.
She also worked alongside John Marchesan to cover the fallout from Project South, the corruption scandal involving the arrest of seven Toronto police officers, including Chief Myron Demkiw’s response.
She has co-reported on Oshawa road closures with Nick Westoll, on the Highway 401 wrong-way chase tragedy with Lucas Casaletto, and on rising extortion-related crimes in Brampton and Peel region with Meredith Bond, including Mayor Patrick Brown’s calls for provincial and federal help.
Natividad has also reported on FIFA 2026 World Cup ticket scams targeting Toronto fans and has appeared in news desk discussions with anchors such as Richard Southern, covering stories ranging from Jeopardy wins to the Forbes world’s wealthiest list.
Erica Natividad Awards and Achievements
Erica Natividad has built a respected reputation in Canadian broadcast journalism through her on-the-ground reporting in both Winnipeg and Toronto.
Her body of work reflects strong storytelling on community, crime, and civic accountability.
Key Career Highlights:
- Credited on the 2025 MTV Video Music Awards production team.
- Recognised by Prowly’s media database with an influence score of 44 for her coverage of crime, general assignment news, and politics.
Erica Natividad Net Worth
The estimated net worth of Erica Natividad is around $995,815, and her annual salary is reported to be approximately $82,245. These figures are based on aggregator data, as her exact earnings have not been publicly disclosed.
| Net Worth in Dollars (Approx.) | $995,815 |
| Salary (Approx.) | $82,245 (yearly) |
Erica Natividad Height, Weight, and Physical Stats
Below are the physical stats of Erica Natividad:
| Height | In centimetres: 175 cm In meters: 1.75 m In feet and inches: 5 feet 9 inches |
| Weight | In kg: Yet to be updated In lbs: Yet to be updated |
| Body Measurements | Yet to be updated |
| Hair Color | Black |
| Eye Color | Black |
Erica Natividad Instagram, X, Facebook, LinkedIn
 @ericanatividadtv | |
| X |  @CityErica |
 @CityErica | |
 @ericanatividad |
Interesting Facts About Erica Natividad
- Her first-ever ice fishing experience happened on camera at the Red River in Selkirk, Manitoba, for a live segment on Wheeler in the Morning.
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FAQs
Who is Erica Natividad?
Erica Natividad is a Canadian broadcast journalist who works as a reporter and anchor at CityNews Toronto.
Where is Erica Natividad from?
Erica Natividad was born and raised in Toronto, Ontario, Canada. She is of Filipino-Canadian heritage.
Where did Erica Natividad study?
Erica Natividad graduated from York University with an honours degree and later attended Seneca College to specialise in broadcasting.
Is Erica Natividad married?
Yes, Erica Natividad has been married to David Evans since 1994.
Where does Erica Natividad work now?
Erica Natividad currently works at CityNews Toronto as a reporter and anchor, covering stories on community, crime, and politics.
