Anjana Reddy established a business venture named Collectabillia, which unfortunately did not succeed as expected. Anjana Reddy completed her graduation from Purdue University in the United States and later pursued a Master of Science in Finance from the University of Illinois. Upon her return to India in 2011, she stumbled upon a business idea in the field of branded sports memorabilia. Anjana Reddy approached Accel, a company willing to invest in her venture if she could secure the involvement of a celebrity. Sachin Tendulkar agreed to invest in her company, Universal Sportsbiz Pvt Ltd (USPL).

Following the unsuccessful venture of Collectabillia, Anjana Reddy decided to explore the garment business. She was motivated to enter this field after witnessing the success of her initiative to sell Sachin Tendulkar shirts online. This new business endeavor gained momentum by strategically associating celebrities with various brands. Anjana Reddy launched brands such as Wrogn, Imara, and Ms Taken. She also introduced Single, a brand supported by Kriti Sanon and Aditya Roy Kapur. In addition to Sachin Tendulkar, Virat Kohli, who serves as the brand ambassador for the firm, also invested in her company.

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Initially, these brands were exclusively available on e-commerce platforms like Shoppers Stop and Myntra. However, they eventually expanded their sales channels to include Pantaloons Retail and the Future Group.

It is noteworthy that Anjana Reddy ventured into the retail industry without any prior expertise. She began by selling her products through physical stores and online websites. According to reports, her firm has successfully secured a total funding of $81.5 million, with $5.23 million secured in 2021. In 2018, the company obtained a valuation of over Rs 1200 crore. As of 2022, her net worth was estimated to be approximately Rs 300 crore.