The aftermath of India’s loss in the World Cup 2023 final against Australia has brought news of a significant development in the professional partnership between Indian cricketer Virat Kohli and his longtime manager, Bunty Sajdeh. Reports indicate that the duo has decided to part ways, leaving many curious about the reasons behind this separation. Interestingly, sources suggest that Kohli is contemplating the establishment of his own company, adding a layer of intrigue to the split.
Bunty Sajdeh, the CEO and founder of the talent management company Cornerstone, has played a pivotal role in managing Kohli’s professional affairs for over a decade. Their association has not only been professional but also marked by a close friendship, with Sajdeh often accompanying Kohli to major cricket events. However, the details surrounding the breakup remain shrouded in mystery.
Bunty Sajdeh’s journey into the world of talent management and sports goes beyond his association with Virat Kohli. Born and educated in Mumbai, Sajdeh pursued higher studies at Bond University in Australia and the HR College of Commerce and Economics in Mumbai. He embarked on his professional career as a talent acquisition advisor at Percept Entertainment.
The professional collaboration between Kohli and Sajdeh bore fruit in the form of lucrative deals with top companies, including a notable Rs 100-crore partnership with Puma. Their successful endeavors extended beyond cricket, as evidenced by the formation of Dharma Cornerstone Agency (DCA) in 2020, a joint venture between Karan Johar’s Dharma Productions and Cornerstone. Notably, Kohli’s association with Cornerstone remained independent of this joint venture.
Beyond the professional realm, Bunty Sajdeh has connections within Team India through family ties. His sister is married to a prominent Indian cricketer, and she also became part of Cornerstone, contributing as a sports manager.
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The news of Virat Kohli and Bunty Sajdeh parting ways raises questions about the future trajectories of both individuals and adds an element of uncertainty to Kohli’s next steps, particularly with the speculated establishment of his own company.
