Who is Harini Sivakumar? She spent seven years as a homemaker before marrying and contemplating starting her own business.
Harini Sivakumar began her professional journey in the banking sector, and at the age of 22, she entered the realm of marriage. In 2010, her world took a significant turn when she learned that her child had Down syndrome. Making a heartfelt choice, she decided to set aside her budding career aspirations and embrace the role of a devoted stay-at-home mother. However, fate had a different plan in store for Harini. Driven by her quest to find safe products for her child, she unexpectedly found herself on the path of entrepreneurship. Through relentless dedication and unwavering determination, she successfully established a sizeable brand known as Earth Rhythm. Today, Harini Sivakumar stands as an inspiration, serving as the founder, CEO, and cosmetic chemist of Earth Rhythm. Her remarkable story is a testament to her hard work and perseverance in building a successful brand.
In 2015, she took the leap and initiated her business. Harini Sivakumar personally engaged in all aspects of her venture, including the legwork. She would set up stalls in residential areas and small-scale exhibitions, actively educating people about her unique products. In 2019, she formally established Earth Rhythm, equipped with a website and a production unit located in Gurgaon. Through the integration of technology, her products began to yield positive results. Within a span of two years, her company experienced an astounding growth of 500 times. Furthermore, in 2022, her customer base expanded by tenfold. However, this remarkable achievement did not come without its share of challenges.
After her marriage, Harini Sivakumar devoted seven years to being a homemaker before contemplating the idea of starting her own business. She did not possess any extraordinary academic achievements or fancy degrees, considering herself an average student.
However, it was her son’s condition and the challenges of finding suitable products that motivated Harini Sivakumar to embark on her entrepreneurial journey. The turning point came when her special child started attending school, inspiring her to take action and launch her business.
After registering her company, Harini Sivakumar immersed herself in the study of skincare. She proactively attended numerous courses to expand her knowledge and expertise in the field. Through her dedication and continuous learning, she developed a range of innovative and unique skincare products for her brand.
Harini Sivakumar pursued her Master’s degree in Special Education from the University of Northampton. Building upon her passion for skincare, she further enhanced her qualifications by obtaining a Diploma in Advanced Cosmetic Science and Advanced Formulations from the Institute of Personal Care Science. These educational pursuits equipped her with specialized knowledge and expertise in her chosen fields.
In addition to her academic achievements, Harini Sivakumar also completed a Post Graduate Diploma in Retail Management from the Chennai Business School. This qualification further bolstered her understanding of the retail industry, enabling her to apply strategic management principles to her business endeavours.
In 2019, with the assistance of her father, Harini Sivakumar undertook the relaunch of her brand. Together, they worked towards revitalizing the business, implementing new strategies, and breathing fresh life into the brand’s operations.
Harini Sivakumar also established a small office, initially staffed by eight women. Her very first employee hailed from a village in Sundarbans, showcasing her commitment to empowering individuals from diverse backgrounds. Over time, the company has experienced significant growth, and currently, it boasts a workforce of over 100 employees.
Through their websites, Earth Rhythm offers a wide range of products, with a staggering selection of 160 items available for sale. Customers can explore and choose from this diverse product lineup to meet their specific skincare needs.
During an interview last year, Harini Sivakumar expressed her belief that if she could successfully build a Rs 200 crore brand without any prior business knowledge, then anyone has the potential to do the same. Her inspiring journey serves as a testament to the idea that with determination, hard work, and passion, individuals can overcome obstacles and achieve remarkable success, regardless of their initial level of expertise.
Initially, Harini Sivakumar enrolled in a course to learn how to create skincare formulations specifically for her son. However, her products have now become a source of assistance for numerous individuals seeking chemical-free soaps. Earth Rhythm’s offerings have garnered appreciation and popularity among those desiring natural and safe skincare options, extending their benefits to a wider audience beyond her initial intent.
One of Harini Sivakumar’s most renowned products is the shampoo bar—an innovative solution that provides shampoo in a convenient bar form, eliminating the need for plastic packaging. This eco-friendly alternative has gained significant popularity, reflecting Earth Rhythm’s commitment to sustainable practices and reducing plastic waste.
Her company utilizes organic materials and adheres to a zero-waste approach. Her father oversees the financial and sales aspects, while she takes charge of the manufacturing process. The company independently handles its own manufacturing operations.
The company had established a target of achieving Rs 150 crore in annual recurring revenue (ARR) for sales in 2023.
The company has successfully secured funding of approximately 10 million dollars.