Haritima Mishra, a young 18-year-old entrepreneur from Agra, has taken the leather industry by storm with her unique business venture, ATTITUDIST. Fueled by a desire to assist small-scale leather workers in her city, she embarked on a mission to create a business that not only catered to customer aspirations but also promoted ethical and sustainable practices.
In 2020, Haritima, alongside her brother, Shivam Mishra, and sister-in-law, Sneh Verma, founded ATTITUDIST, a pioneering vegan leather shoe company. A graduate of the prestigious National Institute of Fashion Technology (NIFT), Sneh Verma’s expertise in the fashion industry has undoubtedly played a vital role in the company’s success.
The concept of vegan leather shoes, which do not harm animals or involve the use of animal leather, struck a chord with both the artisans and customers alike. Within a mere three years, the company has successfully catered to three lakh customers and recorded an impressive revenue of Rs 25 crore in the last financial year.
Interestingly, Haritima initially aspired to pursue a career in the medical field. However, her deep-rooted concern for the use of animal leather and the challenges faced by traditional artisans drove her to pave a new path.
What sets ATTITUDIST apart is its commitment to empowering people and promoting sustainable practices throughout the supply chain. Although the company doesn’t possess its own manufacturing unit, it collaborates with a team of 100 skilled artisans. The production process takes approximately 20 days, and the return rate remains as low as 3-5 percent.
With ambitious plans to expand further, Haritima aims to achieve Rs 50 crore in sales by 2025. As the company’s CEO, she envisions a future where high-quality, contemporary footwear aligns harmoniously with eco-conscious values, leaving a positive impact for generations to come.
In her own words, “We Started Attitudist with a mission to empower people through enriching self-expression by adding flair to every individual’s lifestyle while contributing towards sustainable practices throughout our supply chain. As we continue to grow as a company, our vision remains rooted in creating high-quality products which reflect contemporary styles alongside maintaining strong environmental values for generations ahead,” as stated on her LinkedIn profile.
Haritima Mishra’s journey stands as an inspiration for aspiring entrepreneurs, demonstrating that with determination and a noble cause, one can bring about a significant transformation in the industry while staying true to ethical principles.