Ravi Modi, a renowned name in the Indian wedding industry, founded Vedant Fashions back in 2002 in Kolkata. Specializing in traditional Indian garments, the company has since grown to become the largest provider of attires like kurta-pajama and sherwanis.
His flagship brand, Manyavar, has become a go-to destination for men seeking traditional clothing for weddings. Interestingly, Ravi Modi’s wife, Shilpi, serves on the company’s board, and his son, Vedant, holds the position of chief marketing officer. With a staggering 600 stores across India and 11 stores abroad, Vedant Fashions has achieved remarkable success.
Despite his tremendous wealth and influence, Ravi Modi maintains a low profile, even skipping his own company’s listing ceremony at the National Stock Exchange. Forbes estimates his net worth at an impressive Rs 28014 crore.
Ravi Modi’s journey to success began as a 13-year-old salesman at his father’s shop. Overcoming initial resistance, he defied his father’s wishes and ventured into selling kurta pajamas, which eventually proved to be a lucrative business move.
In 2002, Ravi Modi’s dream of owning a Mercedes took a backseat as he chose to invest the money into launching his business. His determination paid off, and the company flourished, forging partnerships with celebrities like Virat Kohli, Anushka Sharma, Ranveer Singh, Alia Bhatt, and Kartik Aaryan.
Despite his vast wealth, Ravi Modi leads a simple life in a housing society in Kolkata. In 2017, he finally purchased the coveted Mercedes.
Growing up in Kolkata, he inherited his passion for business from his father, who established a clothing store in 1975. At just 13 years old, Ravi Modi started his journey by working at the store.
Known for his persuasive sales skills, Ravi Modi’s motto was to serve customers efficiently, believing that a successful sale was akin to the job of a postman. His knack for selling extended to convincing customers who initially showed no interest in making a purchase.
Starting his business with a Rs 10,000 loan from his mother, Ravi Modi has come a long way. He now resides in a bungalow on the outskirts of Kolkata, where he cultivates his own fruits and vegetables.
In a bid to lead a holistic life, he dedicates a significant portion of his time to personal well-being, relationships, and learning. Engaging in practices like meditation, and yoga, and studying business strategies of prominent companies, Ravi Modi is keen on a balanced life.
Remarkably, he only visits the office twice a week but remains actively involved in reviewing product lines, advertisements, and store expansions.
Ravi Modi’s story of humble beginnings, perseverance, and focus on traditional values has earned him a well-deserved place in the Indian wedding industry, leaving an indelible mark on the business landscape.
