Regular training will help to develop imagination and observation, teach to ask right questions and convince people, and show habitual processes from another angle. Such skills can be useful in many specializations. If you approach business not only with intelligence but also with creativity, the chances of getting new clients or coming up with a unique product will increase.

Step 1: Create Paradoxes

Acting according to logic, we solve problems quickly and efficiently. But in a non-standard situation, sometimes we have to improvise.

Iron Arguments

Have you heard the absurd theory that the Earth is flat? Adherents of this concept make arguments that sound quite convincing if you don’t know that the Earth is a ball.

  • Choose the most ridiculous hypothesis.
  • Formulate ten arguments that justify it.
  • Prove your theory to your friends and colleagues.

Example. Explain in 15 minutes why the moon is made of cheese.

Remember how often in response to setbacks you say the word “buts.” Turning disadvantages into advantages is also an act of creative thinking.

  • Formulate a negative situation or property.
  • Abstract: let the object of reflection be independent of your product.
  • Come up with 10 counterarguments: why bad is good.

Example. Find 10 advantages to the fact that you tried betting via 22Bet TZ instead of going to a gym during your lunchtime.

Step 2: Ask Questions

The right questions work magic. The answers we get can completely change the way we think about a situation. The new inputs narrow the search for a solution. But without knowing the whole truth, we can make lots of assumptions and invent the most improbable events.

In one word game, the presenter describes the ending of some absurd case. Players ask questions of the presenter, trying to figure out what happened. The difficulty is that the presenter can only answer “yes” and “no.” In order to find the truth, many hypotheses must be constructed. And new answers can radically change your reasoning, bringing you closer to the answer, or confusing the story even more.

Also Read: Different Ways Recruiters Can Test A Candidate’s Skills

What Happened Next

This way of asking questions will not only add a hundred points to your creativity, but also help you get rid of anxiety.

  • Identify the situation that is bothering you.
  • Ask yourself: what would happen if it did?
  • Get an answer and ask again: so what happens next?
  • Move down the chain until you get to the worst or the best option (better to build several chains).
  • This way, negative scenarios will help you find ways out of difficult situations, and positive reasoning will inspire new solutions.

Example. What if I fail to interest investors in my product? How could it turn out in the worst case or in the most favorable case?

Step 3: Keep Imagining

What they forgot here. This exercise develops observation and storytelling skills-a skill for in-person presentations and speeches!

  • Pick any person in an unusual situation, such as on the street or in a photo.
  • Figure out: why did he or she come here and what is he or she doing?
  • Tell a fascinating story about this person. Or come up with some short sketches about him or her.

Example. A woman in an elegant dress is standing in the kitchen drinking tea from a cracked cup, with broken dishes all around. What is she doing here? There is no right answer. The whole story is just your imagination.

Step 4: Look for Associations

Associations can be generated every minute and for any reason. Arbitrary combinations can seem strange, or they can turn into new ideas or restart a stalled thought process.

The Idea Box

Michael Michalko, one of the world’s experts on creativity, in his book “Rice Storm,” cites a method of association he calls “The Idea Box.”

  • Break down your product features into several categories.
  • Write the categories horizontally and the corresponding properties below them vertically.
  • Take a word from each column and connect them in random order.

Example. To compose a slogan, you can create three categories: nouns, adjectives, and verbs. And then combine one word from each category into a three-word sentence with a subject, a predicate, and a definition.

Step 5: Think Together

Brainstorming is a way to gather lots of solutions from the whole team in a fun game format. It’s important that people know that their suggestions won’t be criticized. Let the project turn out to be unrealistic – that’s what it’s all about!

Odd Customer

Working out a standard project for an unusual customer will help you abstract away the solutions you’ve already used more than once in your current projects.

  • Choose any well-known fictional character.
  • Come up with a product, website, or advertisement for him or her.
  • Do the project together with your team. Let everyone do their usual role.

Example. Develop a promotion to promote the services of Knighthorse.


In conclusion, creativity and unconventional thinking are essential tools for businesses to succeed in today’s world. The five steps presented in this article can help companies develop these skills and approach challenges with a fresh perspective. By embracing creativity and thinking outside the box, businesses can stand out from the competition and achieve success.