In a remarkable entrepreneurial journey, Ananth Narayanan, the former CEO of Myntra, has transformed into a founder, establishing the groundbreaking “Mensa Brands.” This enterprise, initiated during the COVID-19 pandemic in May 2021, swiftly gained unicorn status by achieving a valuation of Rs 7,447 crore, equivalent to $1.2 billion. Narayanan’s vision is to cultivate a conglomerate of digitally-driven brands, drawing inspiration from the successful Thras.io model that yielded a $5 billion valuation.
Ananth Narayanan, a distinguished alumnus of the University of Madras and the University of Michigan, previously held leadership positions at prominent corporations like McKinsey and Company before guiding Myntra-Jabong as its CEO. His momentous decision to depart from a highly lucrative executive role in the e-commerce sector in 2019 led to the inception of Mensa Brands. Within a mere six months, this endeavor burgeoned into a billion-dollar entity, redefining success in the business landscape.
Mensa Brands currently boasts approximately 30 brands collectively valued at over Rs 1000 crore. Yet, Narayanan has set his sights on an even loftier goal. He envisions elevating this count to a staggering 300 brands within the next decade. The company’s exceptional year-on-year growth rate, standing at a remarkable 100 percent, has propelled it to achieve a revenue milestone of Rs 1,500 crore.
During a significant summit in Hyderabad held in December 2022, Narayanan unveiled his strategic blueprint, announcing Mensa Brands’ ambitious plan to curate an extensive array of brands, each surpassing the Rs 1000 crore benchmark. This audacious aspiration encapsulates the organization’s vision for the forthcoming ten years, as detailed in a recent report by Business Today.
Ananth Narayanan’s journey from CEO to trailblazing founder has not only resulted in the creation of a billion-dollar unicorn but has also set a pioneering example for entrepreneurial endeavors in the rapidly evolving digital marketplace.